Specialized in offering a cryptocurrency trading solution, Voyager Digital Holdings, has unveiled a new brokerage division that is explicitly designed for institutional market investors.

The organization is presently in the experimental mode and plans to go its full service in the fourth quarter of 2018.

Newly licensed crypto-asset broker, Voyager Digital, has formed a new business line to run its newborn brokerage division which has been named Voyager Institutional. The company has also announced that it has appointed Glenn Barber as Chief Institutional Officer of Voyager Institutional. Barber earlier worked as managing director of equities and co-head of New York-based Deutsche Bank. Barber, who has been appointed in August this year, is responsible to cultivate relationships, create the brand’s broader awareness and activate new accounts throughout the institutional community.

The brokerage firm looks into offering top cryptocurrency trading solution to large organizations seeking to trade cryptocurrencies such as traditional buy-side firms, brokerages, market makers and hedge funds including other professional investors. The new service of Voyager already unveiled a few months back the pre-launch registration to its retail customers in selected states. The trading desk is enabled to feature a smooth linking to its infrastructure through dedicated APIs which will enable the institutional operators to provide the digital currency trading to their various clients, as reported by Finance Magnates.

A huge-shaped void in the marketplace is not only experienced by the researchers working for Voyager which compelled the company to launch a new division with the aim to fill the gap. Hence, the new service will enable the clients to buy cryptocurrencies without incurring commission charges in the same way stock trading app, Robinhood presently offers.

“Expanding our offering and leveraging our infrastructure to include the institutional community was always a part of our long-term strategic roadmap,” Voyager’s CEO, Stephen Ehrlich, said in a conversation with Traders Magazine.

On the other hand, the company plans to launch a zero-fee cryptocurrency trading platform for the retail investors. The firm considers companies like Robinhood and Coinbase as its competitors apart from other growing rivals which are becoming places of likings for the retail investors.

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