Featured, Press Release

Global Cricket Star Mahendra Singh Dhoni Selects Indi Platform for Social Media Fan Engagement Around “Seven by MS Dhoni” Lifestyle and Fitness Brand

IRVINE, Calif. – Dec. 12, 2018 – Indi, the digital word of mouth engagement and monetization platform, has announced that world-class cricket player Mahendra Singh Dhoni is partnering with Indi to extend and enhance relationships with his global fan base. The Indi platform will enable Dhoni’s fans to become brand ambassadors for his Seven by MS Dhoni line of footwear, apparel and accessories while earning revenue on sales they generate.

“Dhoni’s reputation and ability to inspire 1.3 billion Indians has always amazed me,” said Indi CEO Neel Grover. “We are truly impressed with his motivation to give back to the fans who have given him so much. The chance to become a brand ambassador for Seven is a privilege indeed, and we are honored to be powering this groundbreaking opportunity for millions.”

Seven by MS Dhoni offers a range of quality lifestyle and athletic apparel at affordable prices. Fans, athletes and gym goers find a unique range of daily wear to cricket-specific products ranging from cricket shoes to sweat-resistant tees. The latest technology, classic designs and highest quality materials are crafted into the Seven catalog.

Seven by MS Dhoni offers a range of high-quality lifestyle and fitness apparel.

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“It’s a special opportunity to be able to empower my fans and Seven by MS Dhoni customers with opportunities to not only engage with my label but to also increase their income by earning referral fees on sales they make across social media,” Dhoni noted.

The unique Indi Brand Ambassador program for athletes offers a range of options for enhancing fan engagement including sponsorships, advertising, product recommendations, branded merchandise and two-way video on demand. The platform also provides detailed information on the athlete’s Indi fan base, social traffic and income generation.

Another way athletes can engage their fans on Indi is through challenges where fans create and post videos and photos. Challenge winners are then selected based on criteria such as the “best” post and the most Indi Buzz generated by those posts.

Arun Pandey, Chairman and MD of Rhiti Group, stated, “While we continue our aggressive push in growing the number of stores to 100 by end of this year, I am thrilled that we are in association with a leading brand like Indi in the digital space. I look forward to working with Indi.com and the founder’s wealth of experience at such a promising time in India’s e-commerce landscape to promote a healthy and fit lifestyle which Seven by MS Dhoni embodies.”

The Indi platform empowers seamless, performance-based engagement between brands, celebrities, athletes, influencers, customers, employees, followers and fans with high-converting, authentic, shoppable content. Key outcomes include dramatically extended reach and ownership of these engagements along with new revenue, income and reward opportunities. Ownership of the engagement includes user-generated content and email addresses with remarketing rights as well as robust data to track and optimize performance while accurately managing influencer compensation and rewards.

For more information on the Indi solution, visit www.indi.com.

[The views and opinions expressed in this article are those of the authors and do not necessarily reflect the views and/or the official policy of the website. ]
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